For my work with Pinnacle, I worked on a comprehensive digital transformation that spanned branding, marketing, and user experience design. The project aimed to modernize Pinnacle's digital presence while enhancing user engagement and streamlining internal workflows.
Brand Identity & Visual Direction
I was criticial in the development of new brand guidelines and visual direction, ensuring consistency across all touchpoints. This included crafting a cohesive aesthetic that aligned with Pinnacle's values and resonated with their target audience.
Marketing & Campaign Design
I created simple and bold design solutions for various marketing channels, including landing pages, banners, emails, social media, and affiliate platforms. These designs were tailored to drive conversions and enhance user engagement.
Web Platform & UX Design
I developed user journeys, wireframes, prototypes, and visual designs for Pinnacle's web platform. This process involved designing and validating workflows and interfaces through iterative testing to ensure an intuitive user experience.
Cross-Functional Collaboration
Throughout the project, I collaborated with multiple teams to drive initiatives forward, ensuring alignment between design, development, and marketing efforts.
Esports Betting Experience Concept
I presented a design concept for an esports-focused betting experience, exploring innovative ways to engage users in this niche market.
